How Can Data Enrichment Improve Marketing ROI?
Learn how data enrichment can improve marketing ROI by enhancing customer profiles with valuable insights and how Cleanlist can help.
What is a Data Graph and Why is it Important?
Learn how data graphs differ from traditional databases like SQL, and how to make marketing strategies more effective.
What is Zero-Party Data?
In the evolving landscape of data-driven marketing, the term “zero-party data” has emerged as a significant concept.
Unlocking Business Insights: What is Intent Data?
Intent data is a type of information that helps businesses understand a potential customer’s behavior, preferences, and readiness.
Unlock the Secrets of DIY List Cleaning
Most organizations struggle with incomplete, inaccurate and outdated contact data in their data warehouses, CRM, ERP, CDP, and other systems.
Why Should I Clean My Database Regularly?
Think of contact data like a fresh banana—it’s perfect and intact when you first buy it, but over time, it can start to go downhill.
Who are the Direct Mail Winners?
Direct mail is a dinosaur in today’s high-tech digital marketing landscape. But some organizations continue to use it – and get a huge ROI for their efforts.
Should I be marketing to new movers?
Studies have found that new movers spend 8-10 times as much as non-movers on a plethora of household related products and services
How will Canada’s new privacy legislation impact me?
CPPA is a new privacy legislation that is in the process of being passed under Bill C-27 aiming to replace PIPEDA.
How do I know if my list is any good?
Professionals know that to win, a good list is everything. Studies have proven 60% of successful campaigns is attributable to the list.
How Do I Remove Deceased People from My List?
Until recently, there was no easy way to find the deceased individuals on your list or database of Canadians. Thankfully, that has now changed.
Why Mover Data Is So Important?
Why is targeting movers so important to some businesses? And how are businesses supposed to find this mover data and use it?