Data Insights

Direct mail is a dinosaur in today’s high-tech digital marketing landscape. But some organizations continue to use it – and get a huge ROI for their efforts.

NCOA is the database behind Canada Post’s move-update service called “Mail Forwarding”. Mail Forwarding redirects a customer’s physical mail after a move.

Cleanlist reports that 29,040 new businesses opened in February 2024. This number is substantial compared to new businesses in January 2024.

Studies have found that new movers spend 8-10 times as much as non-movers on a plethora of household related products and services

In February, Cleanlist identified 54,244 pre-movers in Canada. A modest increase in pre-movers from February 2023 to February 2024.

In February, Cleanlist identified 54,923 new movers in Canada. February 2023 vs. February 2024, we saw a major increase in new movers.

CPPA is a new privacy legislation that is in the process of being passed under Bill C-27 aiming to replace PIPEDA.

Professionals know that to win, a good list is everything. Studies have proven 60% of successful campaigns is attributable to the list.

Cleanlist reports that 13,941 new businesses opened in January 2024 in Canada, up significantly from the same month last year.

In January, Cleanlist identified 39,345 pre-movers in Canada. We noticed a small 1.2% increase in pre-movers from January 2023.

In January, Cleanlist identified 68,347 new movers in Canada. We saw a considerable increase in new movers from December 2023 to January 2024.

Until recently, there was no easy way to find the deceased individuals on your list or database of Canadians. Thankfully, that has now changed.